This is the only guide you need to find cruelty-free beauty brands that are available in the UK. There is also a key to help you discover 100% vegan brands, those that are leaping bunny certified, and black-owned businesses. No Cruelty Allowed!

Natural deodorants often get a bad rap because there are quite a few bad ones on the market, so bad that you might as well be putting tap water on your pits; they’re so ineffective. I don’t think there’s one I haven’t tried, so I’ve done the stinky hard job of sifting through them and I have found the ones that actually work!