This is the only guide you need to find cruelty-free beauty brands that are available in the UK. There is also a key to help you discover 100% vegan brands, those that are leaping bunny certified, and black-owned businesses. No Cruelty Allowed!

You might be shocked to learn that buying products in the UK doesn’t automatically mean they haven’t been tested on animals. Shamefully, you can get your hands on many brands that still subject animals to cruel and unnecessary tests in order to sell their products in countries such as China. Here’s a non-exhaustive list…

Natural deodorants often get a bad rap because there are quite a few bad ones on the market, so bad that you might as well be putting tap water on your pits; they’re so ineffective. I don’t think there’s one I haven’t tried, so I’ve done the stinky hard job of sifting through them and I have found the ones that actually work!

Switching to cruelty-free cosmetics helps end animal suffering in laboratory testing and promotes ethical and sustainable practices in the cosmetic industry. This guide will help make the switch easier by understanding what makes a product cruelty-free and discovering the best cruelty-free cosmetic brands on the market.