This is the only guide you need to find cruelty-free beauty brands that are available in the UK. There is also a key to help you discover 100% vegan brands, those that are leaping bunny certified, and black-owned businesses. No Cruelty Allowed!

You might be shocked to learn that buying products in the UK doesn’t automatically mean they haven’t been tested on animals. Shamefully, you can get your hands on many brands that still subject animals to cruel and unnecessary tests in order to sell their products in countries such as China. Here’s a non-exhaustive list…