Although animal testing has been completely banned in the UK since 1998, this doesn’t mean that every product you pick up off the shelf is cruelty-free. I know it’s confusing! The UK uses different technologies to test the efficacy and safety of products like cosmetics instead of subjecting animals to pain and cruelty with them being euthanised after suffering those tests. However, there are many countries, such as China, where animal testing is not only allowed but obligatory should the brand wish to sell in those territories (oh, and they have to pay for it). Selling in markets where animal testing is demanded is completely voluntary. However, the brands are prioritising profit over ethics, leading to hundreds of thousands of animals being tortured and dying every year. A lot of these brands are owned by parent companies such as L’Oreal, Estee Lauder, Johnson & Johnson, and Unilever. Here is a list of some of the most well-known brands that test their products on animals either directly or indirectly or refuse to state their animal testing policy. This list is not exhaustive. Information has been collected from third-party resources such as Cruelty-Free Kitty, Ethical Elephant, PETA, and the companies’ own websites. The list is subject to change.

To learn more about what cruelty-free actually means, check out my blog post on it here.

A

Aquphor Arm & Hammer
Armani Beauty Aveeno
Avene Avon
Always

B

Balenciaga Batiste
Bed Head Benefit
Bioderma Byredo
Biore Blistex
Bobbi Brown Bourjois
Burberry BVLGARI
Biologique Recherche By Terry

C

Calvin Klein Caudalie
CeraVe Cetaphil
Chanel Chloe
Clairol Clarins
Clean & Clear Clearasil
Clinique Colgate
Coty Crabtree & Evelyn

D

DHC Diesel
Dior Dolce & Gabanna
Dr Jart+ Diptyque

E

Elemis Elie Saab
Elizabeth Arden Estee Lauder
Etude House Eucerin

F

Femfresh Fendi
Fresh

G

Gillette Giorgio Armani
Givenchy Glamglow
Got2b Gucci
Guerlain

H

Hada Labo Head & Shoulders
Hugo Boss

I

Issey Miyake

J

Jimmy Choo John Frieda
Johnson & Johnson

K

Kenzo Keratase
Kiehl’s Kose
Kotex

L

L’Occitane L’Oreal
La Mer La Roche-Posay
Lacoste Lancome
Laneige Lanvin
Laura Mercier

M

MAC Marc Jacobs Fragrances
Max Factor Maybelline
Michael Kors Mitchum
Miu Miu Muji

N

Nair NARS
Neutrogena Nina Ricci
Nivea Nuxe

O

OGX Olay
OPI Origins

P

Paco Rabanne Palmer’s
Palmolive Pantene
Pat McGrath Labs Peter Thomas Roth
Philosophy Prada Beauty
Procter & Gamble

R

Ralph Lauren Redken
Revlon

S

Sally Hansen Schwartzkopf
Sensodyne Sephora
Shiseido SK-II
SkinCeuticals

T

Thierry Mugler Tigi
Tom Ford Tommy Hilfiger

U

Unilever

V

V05 Valentino
Vaseline Veet
Venus Vera Wang
Versace Vichy
Victoria’s Secret Viktor & Rolf

W

Wella

Y

Yves Rocher Yves Saint-Laurent

Z

Zara Fragrance