Demi Colleen is a vet nurse turned blogger turned dopamine dressing & sustainable fashion expert. Her passion for an ethical approach to life was born from her vegan lifestyle and career nursing animals back to health for 11 years.

She first started writing in 2018 on her blog, tackling everything from cruelty-free cosmetics to racism in the vegan community. Her outspoken and opinionated content has amassed her a community of 25,000 like-minded individuals on instagram. She has carved out her own career promoting joyful sustainability up against an industry that typically promotes unethical and excessive consumption.

Demi relaunched her website in 2023, along with a brand new newsletter. Here you’ll find sustainable buying guides, think-pieces, Sustainable-ISH advice, and personal stories as Demi explores her mental health post ADHD diagnosis. Check out the brands and organisations she’s worked with here, and don’t forget to sign up to that newsletter too!