is a content creator and influencer based in London. After an 11-year career in the veterinary industry, Demi came back to her creative roots and started her blog. Her goal was to show a joyful approach to sustainable and ethical living. A few years later, and she has worked with some of your favourite brands and become a trusted voice in the sustainable space.

What I do

Hey!

in a world of overconsumption perpetuated by the traditional influencer, there is an alternative. However, the topic of sustainability and ethics can be a bit boring. With an eye for aesthetics and a candid inclusivity, Demi has curated a community who trust her word when it comes to susty swaps, ethical beauty and vibrant fashion.